Dorian Devine
Designer + Illustrator
Gemmy Industries
In crafting a mock proposal for the Vice President of Gemmy, I embarked on a journey to conceptualize two innovative inflatable designs that seamlessly blend marketability with current trends. With a keen focus on understanding Gemmy's brand identity and marketing positioning, I meticulously researched consumer preferences and emerging trends in the inflatable industry. Leveraging this insight, I developed two distinct design concepts that not only captivate the imagination but also resonate with target demographics. From whimsical shapes to attention-grabbing color schemes and interactive features, each design proposal was carefully tailored to meet Gemmy's objectives of delivering cutting-edge products that stand out in the marketplace.
Beat Box Elves
The Beat Box Elves inflatable is an interactive and engaging holiday decoration that combines the festive charm of dancing elves with cutting-edge technology. This inflatable allows users to connect their smartphones to control the music, enabling the elves to dance along to the beat of any song they choose. Additionally, it comes preprogrammed with a selection of classic Christmas tunes, providing users with a ready-made soundtrack for their holiday celebration.
Puffer Snoopy
This inflatable is more than just a static decoration; its an interactive experience. With music from the Charlie Brown series playing in the background and occasional laughter from Snoopy, this inflatable brings the beloved character to life, immersing viewers in the magical world of Peanuts. The sight of Snoopy and Woodstock enjoying a cozy cup of hot cocoa adds an extra layer of charm and whimsy, inviting viewers to join in the holiday fun.
​
The Puffer Snoopy inflatable combines trending appeal with timeless charm, making it a surefire success for the holiday season. With its interactive features, universal appeal, and nostalgic allure, this inflatable promises to be a standout hit that captures the spirit of the holidays and brings joy to audiences around the world.