AJ's Burgers & Deli

In developing the brand package for AJ's Burgers & Deli, an exciting new addition to Dewey, Arizona, set to capture the essence of their culinary offerings and unique ambiance. Drawing inspiration from the vibrant energy of the local community and the timeless appeal of classic burger joints, I crafted a brand identity that exudes warmth, nostalgia, and authenticity. From the logo design to the color palette and typography, every element was carefully chosen to reflect the spirit of AJ's Burgers & Deli while also resonating with their target audience. The result is a cohesive brand package that not only captures the attention of passersby but also invites them to experience the delicious flavors and friendly atmosphere that awaits them at AJ's.